There is a vast array of search engine optimization techniques available. Some SEO tactics are extremely overwhelming and can often bog down a company in the details.
From alt tags to meta tags. What really works and what does not work?
It is best to push those concepts away for awhile, and come back to really what matters most in search engine optimization: keyword-research.
Of course, the definition of “keyword-research” varies.
I define keyword-research as searching for keywords and phrases that bring in the most conversions to a website. It is important to note, a site needs quality visitors, not quantity. Discovering which keywords cause people to buy most often is what an SEO needs as a top priority.
I often hear search engine optimization experts discussing how they double, or tripled traffic to a website. Or how specific keywords are ranked higher today than yesterday. However, that does not mean much. What about revenue?
An SEO can get precise keyword analytics through a short pay-per-click campaign. See post from 4/17/07: Pay-Per-Click is Customer Analytics
Once those keywords are discovered, those are the targets. Those are the keywords that need to be used for link building and content improvement. Forget about the keywords that bring high traffic. Instead, focus on the ones that bring in the most revenue. Those are often very different words.
Without strong keyword-research than any traffic that is gained from search engine optimization is just traffic and not helping revenue.
Tags: Analytics, keyword research, PPC, SEO
May 13th, 2007 at 7:05 pm
This is a nice post! I’ll use it for my website.