I recently had the honor to meet and hear Greg Stielstra speak for the first time. Not only were Greg’s ideas fascinating, he’s an excellent speaker and entertainer.
Stielstra is the author of PyroMarketing. I can not do justice in describing his marketing concepts, so I will just quote directly from his page:
“PyroMarketing is a new way to think about marketing—one that acknowledges and accommodates human nature and society’s new realities. But more importantly, it takes the mystery out of word-of-mouth by reducing it to a systematic approach anyone can follow. PyroMarketing involves four simple steps:
Imagine that you are lost in the freezing wilderness (the marketplace), must start a fire to survive (actual sales of your product or service), and that you have only one match (the finite nature of your marketing resources). You may get only one shot at building your fire. So make it count.” – PyroMarketing.com
I encourage everyone to download the FREE PyroMarketing audio book from pyromarketing.com
Tags: Nashville, Pyromarketing
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