On his second day at work as the new CEO of Yahoo, Jerry Yang signed the acquisition papers for Rivals.com. It is a move that hopes to move Yahoo closer to the obsessive sports fans.
Rivals.com is vast online site that features college and high school sports, along with recruiting information. Based in Brentwood, TN, Rivals.com generates most of its revenue from subscription services. The site currently has about 185,000 subscribers, with about 150 smaller sites.
This allows Yahoo to reach a demographic they are struggling with, younger and highly educated. Let’s face it, that’s currently not the typical Yahoo customer.
This also clearly matches what Yahoo has proved to be over the years, an online publishing company. Rivals.com provides that content and expertise Yahoo has needed to reach the serious sports fan.
Leave a Reply
You must be logged in to post a comment.