AOL Buys Tacoda with a new commitment to behavioral targeting

AOL is buying Tacoda Inc., a marketing firm that specializes in behavioral targeting. Behavioral targeting to date has been more of a dream then reality. However, AOL must see a long-term benefit.

The deal comes a few months after Google purchases DoubleClick, which is also working on new ways to integrate display advertising toward user behaviors.

This all hopefully means a way to measure “The assist” is coming very soon.

More details on the purchase can be found here: http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003615972