If you are looking for someone to manage search engine operations for your company, you do not want an SEO.
- SEO is the title used by novices.
- SEO is what they call themselves when they know how to change Meta tags.
- SEO’s will tell you they have doubled your visitors in 2 months. Marketers will look at revenue and the return on investment.
- SEO’s will write copy that may not match the company’s mission, just to gain high rankings.
- SEO’s are often former programmers and developers who have had some luck with rankings.
- SEO’s do not care about conversion, that’s the marketing department’s concern.
- SEO’s can gain high rankings for keywords, unfortunately its usually words that do not convert.
- SEO’s care about traffic, Marketers care about profit.
- SEO’s are like ASK.com, they think “The Algorithm” matters.
- SEO’s don’t understand or care about “post-click” conversion.
- SEO’s work for Marketers.
My name is John W. Ellis and I am not an SEO.
August 19th, 2007 at 4:32 am
Agree 100% however most of the market does not think this way. My article Website Design, SEO and Stupidity will tell the same thing.
March 13th, 2008 at 8:52 am
Wrong.
If you are looking for someone to manage SEARCH ENGINE operations for your company, you DO want an SEO.
If you are looking for someone to manage marketing with search engines providing advertising, you want a SEM.
If you are looking for someone to manage your online marketing operations for your company, you want an Online Marketer, a specialist in many offline fields too.
March 13th, 2008 at 3:18 pm
John,
Thanks for the comments.
What exactly do you mean by “search engine operations”? I do not know of any company that has or needs that.
How is that different then SEM?
-John Ellis
July 3rd, 2008 at 4:41 am
yes SEM and SEO are different in terms of spelling is concern but there functionality is almost the same for me..