I was featured in a recent article in BizTech Magazine.
Here’s the article: http://www.biztechmagazine.com/article.asp?item_id=303
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2 Responses to “Biztech Magazine Article – Pay-Per Chase”
About John W. Ellis
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
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August 30th, 2007 at 10:43 am
Not only is the value of PPC in the precise metrics it provides, but the ability we as marketers have when it comes to implementing what we’ve learned from those metrics to improve conversion.
August 30th, 2007 at 2:06 pm
John, thanks for the link – I gave a mention on the CentreSource blog.
When I heard you share at BarCamp Nashville about avoiding the top spot – it was a great strategy!
Kerry