Google announced in an email to advertisers today that “the AdWords pay-per-action beta test will be retired”.
“Starting the last week in August, your pay-per-action campaigns will no longer be active, and any ads in your campaigns will stop running. As a result, you will no longer be able to edit or create pay-per-action campaigns.”
This move [...]
I am often still surprised at how many advertisers are not investing in search marketing. The basic reporting of cost and revenue can easily prove that search is a valuable tool for any marketing campaign. In fact, I often advise many people to invest in search marketing first. Then use “left over” funds to fulfill [...]
Continue reading about Mass Marketing is Dead. Long Live Search Marketing
Today, Yahoo and Google officially announced a non-exclusive agreement. This agreement “enables Yahoo! to run ads supplied by Google alongside Yahoo!’s search results”, per Yahoo
The move comes as no surprise to many. In early April, Yahoo conducted a limited test of Google’s Adsense on Yahoo Search.
Google quickly followed today’s announcement with it’s anti-monopoly case for [...]
Continue reading about Advertisers should opt out of Google Ads on Yahoo!
