Google Retires Pay-Per-Action

Google announced in an email to advertisers today that “the AdWords pay-per-action beta test will be retired”.

“Starting the last week in August, your pay-per-action campaigns will no longer be active, and any ads in your campaigns will stop running. As a result, you will no longer be able to edit or create pay-per-action campaigns.”

This move is to make room for the DoubleClick acquisition:

“As part of Google’s recent acquisition of DoubleClick, the Performics affiliate network is now a part of Google and has been renamed Google Affiliate Network. To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta in the last week of August 2008.”

The news was also posted on the Inside Adwords Blog: We are retiring the pay-per-action beta