SEO
The Infallible SEO Option
by Seo-Theory.com, Michael Martinez
- Michael stresses that content is still king. Quality, well-written content solves many SEO issues. Too many SEO’s spend too much time discussing and worrying about page sculpting, purchasing links, duplicate content, no-follows, and many other minor factors. By creating useful content many ranking problems are solved.
Michael sums everything up in one sentence: “In search engine optimization you can never go wrong by creating more content.”
Local
Anatomy & Optimization of a Local Business Profile
Chris Smith
- Chris takes us through a comprehensive, step by step guide on how to optimize and create local listings. As Chris says, “In many local search and directory sites, most of the enhancement data can be added in for free, yet millions of businesses have never taken advantage of the full scope of free advertising available to them.”
Pay-Per-Click
Key Relevance Review of Google Automatic Match - Measuring the Cost of Skipping Keyword Research
Jim Gilbert and Mike Churchill of Key Relevance
- Key Relevance examines, with real life examples, the problems and pitfalls of Google’s Automatic Matching. Whether you should do Automatic Matching is a decision for each marketer, but what is clear: ”Turn Automatic Matching off until you understand the ramifications of what it will do to your ad spend, traffic, and conversions.”
Travel
Why Real Estate Sales and Vacation Rental Websites Don’t Mix
Blizzard Internet Marketing - Carrie Hill
- Being in the travel industry, I am a little partial toward travel articles. However, there are very few online marketers that truly understand travel AND online marketing. Carrie Hill is one of those. As Carrie says, “The two business models are entirely different, although loosely related, and combining them creates problems with your marketing efforts.”
Social
Five Reasons Twitter is an Essential Social Media Tool
Search Engine Guide - Jennifer Laycock
- From non-Twitter users, it’s always “I don’t get it”. Jennifer helps in simple language explain “the why”.
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Those were my favorites, although there were many others I loved as well. If you agree, let the authors know. All bloggers love feedback, social media votes, and links. Spread the news.
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