Jul

SES San Jose 09 - 5 Great Sessions, 1 Time Slot

Every year at Search Engine Strategies San Jose there is always one time slot that has multiple, intriguing sessions. This makes it very hard to pick the right one.

Site map

Inevitably, I always feel I pick the wrong session. I hop out of that session and try to hear another one, but by that point I feel like I have already missed too much. The end result: not getting useful information out of that time slot.

This year is no different. There is another tough time slot with some great scheduled sessions. That spot is Day 3, 12:45pm. Below are the sessions:

News Search SEO
This topic, as part of the Organic Track, discusses something that I have become very familiar with over the past several years: the power of press releases in organic results. However, many of the press releases don’t have the same impact on search results that they did two years ago. I am hoping this session will bring me back in and help me with some of the latest tips that I may have missed.

The New Search ROI: Measuring More than Conversion
This session covers advanced pay-per-click topics. As the session description reads, it “will focus on best practices and practical techniques that marketers can use to get started with multi-conversion measurement”. Although, I have to say the speakers worry me. Usually, I am not a fan of sessions that have representatives from the major search engines. Those often consist of too much fluff and not enough substance, but we will see.

Brand, Trademark & Reputation Management
As a paid search marketer, this one really intrigues me. With Google allowing more trademarked terms in ads now, I am curious what the effect will be. I have noticed it as a problem let, but it’s only inevitable. Plus, as more and more blogs and tweets contain name brands, what are the legal steps to take, if any. This session features Michael Fertik, of ReputationDefender, Inc, who always has interesting posts on ReputationDefenderBlog.com

Follow the Carrot: Cool Mobile Apps
As an iPhone addict and a marketer I am always interested in the latest tools that are available. More importantly, what’s ahead in the mobile app world? Is it going to be essential for every business to create their app? If so, then how do you get noticed?

Extreme Makeover: Live Twitter & Blogging Clinic
As a live clinic, I am very curious about this session. I have been to many SEO site clinics, but none that take it from the social media angle. This could go either really good or really bad, but either way I want to witness it. This site features Jennifer Slegg, with JenSense.com, and Liana Evans of Serengeti Communications. Both of which I read often in the blogosphere, at www.jensense.com and www.endlessplain.com.

As you can see, it’s quite an interesting set of sessions at the 12:45 time period on Day 3. Look for me in the hallway, out of breath, lost, and ultimately missing all of them.