Jul

SES San Jose 09 - Four Paths to Success in a Tough Travel Economy

As mentioned before, I am attending Search Engine Strategies San Jose this year again. I am excited about several sessions, but specifically any that include the travel industry.

On Day 2, Wednesday, I will be attending “Four Paths to Success in a Tough Travel Economy”. As the session description says:

“Travel marketers discuss the challenges of smart search marketing in tough economic times, when leisure travelers are hard to come by and businesses slash budgets. Experts in four key areas of travel search marketing - Organic, Paid, Social and Local/Mobile - share successful strategies and creative campaign ideas to attract and increase traffic, proving that it is possible to generate positive ROI with limited resources.”

The site is moderated by Elisabeth Osmeloski, Adventures in Search. With everyone cutting costs over the past 12 months, specifically in the travel industry, I am looking to learn about great marketing opportunities on a tight budget.

Social Media as a “free” tool is very appealing. Of course, we know it’s never free, but it does have limited expenses other than time. Carrie Hill, of Blizzard Internet Marketing, will specifically discuss using social media with minimal spending.

The session also features:
Benu Aggarwal, Milestone Internet Marketing, Michelle Stern, iProspect, and Roger Wong, Product Manager for Bing Travel

If you can’t find me in San Jose, you will definitely find me in this session. See you there.