On Tuesday afternoon of Search Engine Strategies San Jose, I attended “SEO Tools of the Trade: What’s in YOUR Toolbox?”
This session discusses the various tools available for search engine optimization management. The session was moderated by PJ Fusco, Natural Search Director for NetConcepts.
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Bruce Clay started off the session with a general overview of tools and analytics. Clay mentioned there is a “big difference between data and wisdom”, meaning that the greatest tools in the world are not going to help, if you don’t have someone available to make sense of all the data that’s collected. Training and people are still the best tools for search engine optimization analysis.
Horst Joepen, of SearchMetrics, spoke next. Joepen discussed the continuing growth of universal search. He mentioned that it’s important to make sure your ranking tools are measuring all aspects of rankings, not just traditional listings, such as videos and business listings.
Aaron Wall gave a good overview of the tools he offers at SEO Book. Much more details about those various tools can be found out http://www.seobook.com/
Michael Gray, owner of Atlas Web Service, gave many great resources for search marketers. Below is a list worth checking out:
The session also included Rajesh Srivastava of Bing and David Roth of Yahoo. Although it’s always great to have representatives from the search engines present, historically, it doesn’t result in note-worthy content. This sessions was no exception to that rule.
Tags: san jose, search engine strategies, SEO, SES
September 17th, 2009 at 3:03 am
Hi! You should also consider http://www.estimix.com They provide a nice summary of the website performance. I trust that you’ll find this very useful cause it seems to use the Alexa traffic information quite well and provides much better traffic information.