Below is a simple, but great video on expanding your keyword list.
This video reminds us to separate AdGroups by relevant keywords. Although, it’s important to note, AdGroups should organized by text ads not keywords. However, in a perfect scenario these two should coincide. If a text ad does not match the keywords, then the keywords should be moved to their own AdGroup.
Tags: AdWords, Google, Pay Per Click, PPC, Video, video of the week« « Pay-Per-Click Tip: It’s not about the keywords | Nashville needs your help! » »
