My SES Schedule

It’s that time of year again. It’s time to start preparing for my Search Engine Strategies trip.

The Search Engine Strategies conference has some exciting changes coming this year, as it moves from San Jose to San Francisco. The search conference is now part of a bigger event, Connected Marketing Week. This week long event brings together ClickZ’s BlogworkZ, Online Marketing Summit, Conversion Conference Day, and of course Search Engine Strategies.

Google will be there, will you?

I have tentatively laid out my schedule, but I’m sure that will change every day until each session starts. I practice the “Law of Two Feet”. If a session is not connecting with me, I use my two feet and go find another.

Below are some sessions I am interested in (for now):

Day 1 Tuesday, August 17

• Introduction to Search Engine Marketing
  I always attend an introduction class, even though I have been working with search marketing for many, many years. Introduction classes remind me of the simple things that I often forget. We can all use a refresher course.
• Digital Asset Optimization
  This session intrigues me. With search changing from 10 blue links to blended results, I need to learn more about maximizing that real estate. I like to see how others are handling these issues and what searchers think of them.
• The SEO Value of Social Media
  This is where the advantage of being connected to OMS pays off. This session is offered through Online Marketing Summit side of the conference. I hope to lean how others are integrating search and social.
• 21 Secrets to Top Converting Websites
  I am anxious to hear how Bryan Eisenberg can help me improve my conversion rates on my landing pages.

Wednesday, August 18

• Local Lab Primer
  There is no doubt that local listings, like Google Places, have taken up a large part of the SERP real estate. They can’t be ignored. I need to learn as much as possible on this topic.
  Search, PR and the Social Butterfly
  I have always been a big advocate of using online press releases to boost rankings. However, those don’t have the same impact they use to. What’s the next big thing utilizing social and PR to help with search?
• Competitive Research
  Researching competitors is an everyday task for me. I cannot get too much information on this. I am looking for every angle, every tool, and every trick available.

Thursday, August 19

• Morning Keynote – The Four Pillars of Building Instant Trust Online – Tim Ash
  I am a Tim Ash fan. This was a no-brainer. Honestly, I haven’t even read the description yet. I just know, I will be there.

What are you looking forward to at Connected Marketing Week?