Trey Pennington has agreed to put his website up for review. It’s never easy to hear people critique our websites, as I have found. Our websites our often our pride and joy; our babies. We don’t want to admit sometimes that our babies are ugly. Let’s look at Trey’s site and see where he needs improvement.
Trey Pennington is a well-accomplished speaker and marketing professional. Stay up to date on Trey’s speaking schedule, and be sure to catch him if he comes to your town. You won’t regret it.
I took a look at Trey’s website and found a few things. I am just starting the conversation. Please share your thoughts below:
- No Phone Number – I mentioned this before on the Christa M. Miller site review. It’s true, with all the different ways to connect the phone seems archaic. However, phone numbers lead to credibility. If spamming or solicitation is a concern, I recommend Google Voice. It has multiple blocking and call screen options available. I have a Google Voice number listed on my site. The truth is the number is rarely used, but I feel it makes me more “legit”
- #smBBQ – I was excited to see the barbeque and social media combination. Unfortunately, the information is out of date. I suggest updating it or removing it from the top tab.
- Title Tags – To dig deeper in to the SEO world, I looked at how Google is seeing many of the pages on this site. See the screen shot below.
What’s missing is “you”! Like me, Trey’s name is his brand. Because of that, it’s imperative to make sure the title tags contains the right keywords and topics, in this case “the brand” is an essential key topic.
“publicity”, “sales”, and “inspiration” have no search engine value on their own. A better option would be to add a tag line after all of these, like this:
“Publicity – Trey Pennington is a marketing pro, speaking, author, and social media integrationists”
“Sales – Trey Pennington — connections, content, conversations: commerce™”
Okay, those are 3. What am I missing?Tags: landing pages, Search Engine Optimization, SEO, site review, South Carolina
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