It seems Microsoft and Google have revved up the online battle on television.
Last week, Microsoft announced that Bing query results will have more Facebook integration. The hope is having your friends as influencers will persuade users to switch from Google to Bing. In conjunction with this announcement, Microsoft followed up with two commercials showing this integration.
Chromeo
Sushi
Not to be out done, Google has increased their television presence by hiring who else? Lady Gaga. Although, it’s not a direct attack against Bing, it does go after Microsoft’s Internet Explorer and any other browsers. For those not into Lady Gaga, Google also has “Dear Sophie” pulling at the heart strings and “It Gets Better”, an inspiring video on the Dan Savage’s “It Gets Better” Project
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May 26th, 2011 at 3:15 pm
I wonder why they would use “Chromeo” as an example beings it is so close to the competitor product “Chrome”
Great post John!
May 26th, 2011 at 9:23 pm
Hahaha nice post! They got great videos. The battle is on!
Thanks.