Over the next few weeks, I will be writing about “Social Signals in Search”.
The fact is, what you do in Facebook, Twitter and Google+ directly affects search. How your site is found, indexed, and displayed is connected to social. I will dive into some of these specific areas moving forward. For now, I am going to start with a general timeline of where we’ve been over the last couple of years.
Are you keeping up with this?
In later articles, I will dig into action items you can take to utilize search and social together.
Search and Social Timeline
July, 2011 – Google ends relationship with Twitter
June, 2011 – Google+ is introduced
May, 2011 – Bing Likes Facebook
March, 2011 – Google +1 added to search results, with more questions than answers
February, 2011 – Google mixes social interaction throughout search results page (formerly at bottom of page)
October, 2010 – Bing integrates Facebook friends
August, 2010 – Google Real-time gets its own home page
February, 2010 – Google Buzz
December, 2009 – Google introduces Real-Time Search
October, 2009 – Google introduces Social Search
September, 2009 – Bing and Google to Integrate Twitter in Search
September, 2009 – Google Wave arrives … and exits in August, 2010
December, 2008 – Google Friend Connect is released
October, 2008 – Microsoft search integrated into Facebook
February, 2007 – Google adds personalization to search results
Tags: bing, Facebook, Google, Google Plus, News, SEO, Social Media, Social Signals in Search, Twitter« « BarCamp Nashville – A view from the chair | Social Signals in Search – Author Highlighting » »
October 4th, 2011 at 10:23 am
This timeline clearly demonstrates the direction that search is moving in in regards to social data. As social media has become a more important part of everyone’s daily life, the search engines have taken note. A big part of search engine ranking is based on trust, and if social media shows that users trust certain links more than others, that will play a part in its ranking.