As I’ve discussed in prior posts, what happens in social media has a direct effect in where your site is found in search engines. Last week, I mentioned how establishing social authority establishes search engine trust. Another element of social signals in search is the Facebook status message.
Search engines often will index posts from Facebook. Google will usually pull the first 14-18 characters of a post for search. These provides a great opportunity to gain traction in keywords Consider the status update below.
Now see how that is pulled into Google search results.
This is why it’s essential to always post a comment when adding links to a Facebook update. Without the additional text, the listing in search results just goes with a default Facebook message.
Like anything else with optimization, you can take it too far. Keep in mind when posting status messages it’s not always about SEO. However, it should have continuing theme in many of your updates.
Have noticed any high rankings from any Facebook status updates?
Tags: Facebook, Search Engine Optimization, SEO, Social Media, Social Signals in Search« « Social Signals in Search: Establishing Social Authority | Social Signals in Search – Optimizing Google+ » »
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