AdWords Ad Extensions

Over the past two years, I have been a big fan of what Google has done with AdWords Ad Extensions. These extensions allow advertisers to expand the standard text ad with additional lines and details.

Google Adwords Ad Extensions help searchers learn even more about product details and services. There is not an additional charge to create these ad extensions, except for the standard click rate that the ad generates. In some cases, there is very little charge at all, if any.

Over the next few weeks, I will dive into each Google AdWords Ad Extensions in more detail. In the meantime, here is a general overview.

Google Ad Extensions

• 1.Location Extensions – Adds local business address and phone number to ads. This extension allows for multiple addresses to be included in campaigns. As well as often showing up in traditional Google search results, these extensions will also show in mobile searches. It’s a great tool for local, brick-and mortar, stores.
• 2.Call Extensions – Adding a clickable phone number to the ad, allows users to click and call directly from search. This is another great value to advertiser to mobile searchers. Through call metrics, which is still in limited availability, ROI can be tracked to phone calls.
• 3.Sitelinks Extensions - Sitelinks allow advertisers to include additional links within their text ads. This is a great opportunity to deliver searchers to temporary specials, new landing pages, or additional details on a product.
• 4.Product Extensions – This extension allows advertisers to integrate products from Google Merchant Center into their text ads. This ads great value and a visual presence to search engine results that really allows a product to stand out among other text ads.
• 5.Social Extensions – It should be no surprise that Google is integrating social into paid search. By including +1 in ads, it allows advertisers to gain additional social recommendations.

Are you using Google AdWords Ad Extensions? What has your experience been?