There have been quite a few changes to Google AdWords over the past month, below is a brief summary. As always, let me know if you have any questions.
New Display Network TabOn March 22, Google announced a new area within the AdWords interface to manage display campaigns. For years, the Display Network was always managed together with search campaigns. As seen by the image below, a unique tab just for the Display Network will soon be available to all.
The details on this new tab can be found here: https://support.google.com/adwords/bin/answer.py?hl=en&answer=2456531
Next-Gen Keyword Contextual Targeting
Along with the new Display Network tab, Google announced an enhancement to the contextual targeting that the Display Network uses. This new feature, Next-Gen Keyword Contextual Targeting, combines “the reach of display with the precision of search.” This new integration of keywords and display advertising is still new to me, so I am trying to learn more. However, I am excited about any prospect of display becoming more targeted. On May 15th, Google will host a webinar on Next-Gen Keyword Contextual Targeting. Let me know if you need details on this webinar.
Ad Diagnostic Tool
Google is providing more insights into the approval status of search ads. This will aid in the diagnosis of potential policy problems or restriction limitations. This new update will also indicated if the ad is displaying for the default keyword and geographic location displayed, when hovering over.
Tags: AdWords, display network, Google, News, Pay Per Click, PPC
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