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Paid Search Marketing
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John can often be found at various events discussing online marketing ..more
Blogging
January 26, 2008 1 Comment
Well, I was not chosen as a finalist for the Semmys, but its okay. As they say, “it is an honor to be nominated”. There were some great articles this past year. I definitely can not say my writings were better than the finalists. Local Search Anatomy & Optimization of A Local Business Profile – [...]
January 6, 2008 Comments Off
One of the most frequent comments I hear is: “Paid Ads? Oh, I never click on those”. The fact is that’s simply not true. I want to pass off an article that I contributed on SearchEngineLand.com that address that comment and others. If Paid Search Isn’t Working Then You’re Doing Something Wrong
January 3, 2008 Comments Off
Greg Meyers posted a great article on paid search marketing here: www.semgeek.com/semgeek/2007/12/writing-effecti.html A couple of his points that I loved: “First make sure Ads are set to ROTATE and NOT Optimize.” Do not let the search engines determine the success of your hands. Only you and your analytics can determine. Just because an ad received [...]
November 15, 2007 Comments Off
This week I had the pleasure of speaking at SMX Travel @ PhoCusWright in Orlando. My session, “How ya doing?” Critiques, Appraisals and Kudos from Travel SEM Experts,” went very well. I was joined by Elisabeth Osmeloski, Director of Online Media at Zonder.com and Christine Churchill, President at KeyRelevance. I was honored to share the [...]
October 10, 2007 2 Comments
I have long been a fan Rose Sylvia’s work at PPCThink.com. If you haven’t read much of her work I encourage you to subscribe and read often. Her latest article: “Improving Your Conversion Rate is FAR More Important Than Driving More Traffic” is no exception. PPCThink.com mentions what I have said often, “Conversion Matters not [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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