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Paid Search Marketing
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John can often be found at various events discussing online marketing ..more
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November 3, 2011 1 Comment
In a prior post, I discussed optimizing Facebook for search engine results. As we’ve seen, what you’ve do in social media has a direct effect on how (or if) you are found in search results. Not only does what you do in Facebook matter, Google+ also has a role in search engine results. They are [...]
October 3, 2011 No Comments
As part of my series on the integration social signals in search, it’s time to discuss author highlighting in Google. Last week, we started with the timeline of how social media became integrated with search engines. It’s an ever-changing set of events. In the summer of 2011, Google announced the highlighting of the authorship of [...]
September 25, 2011 1 Comment
Over the next few weeks, I will be writing about “Social Signals in Search”. The fact is, what you do in Facebook, Twitter and Google+ directly affects search. How your site is found, indexed, and displayed is connected to social. I will dive into some of these specific areas moving forward. For now, I am [...]
September 14, 2011 No Comments
On Wednesday, September 14th (the date of this post) I spoke in New York City on one of my favorite topics: Remarketing. If you attended SMX East, among other places, you would have found me on a discussion panel called: ‘Will Retargeting & Remarketing Become Too Creepy?’ Retargeting is nothing new, its Google’s Remarketing, that [...]
September 5, 2011 No Comments
Google is in the process of making some significant changes for advertisers. Two that have really intrigued me the most are: Ads showing at bottom of search results and top of page bid estimates. Ads at Bottom of Results A Search Engine Land reader recently found cases where additional ads were being displayed at the [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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