Google Analytics Goals

August 24, 2010 1 Comment

Google Analytics Goals are one of the best ways to measure the success of your website.
Goals are called goals for a reason. They help you measure the goals of your site. All websites have a goal, many have several. If you do not know the purpose, or goal, of your website, then Google Analytics ends [...]

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Nashville needs your help!

May 3, 2010 No Comments

Those of you, who visit this site looking for articles on search engine marketing, pardon me for a few minutes. Nashville TN is experiencing a horrific natural disaster and we need your support.
A heavy downpour of rain arrived in Nashville this past Saturday. By Sunday night, that reached as much as 13 inches of rain [...]

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Has the (Google) Flu hit your town yet?

October 31, 2009 No Comments

As I woke up sniffing and sneezing this morning, I had the fear. You know the one. The one where you start thinking:
“Oh no, not me too. I can’t be sick. I don’t have time to be sick.”
Has the flu hit your household yet?
Check out Google’s Flu Trends to see where the flu is in [...]

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My Favorite Online Marketing Articles from 2008

December 16, 2008 No Comments

SEO
The Infallible SEO Option
by Seo-Theory.com, Michael Martinez
- Michael stresses that content is still king. Quality, well-written content solves many SEO issues. Too many SEO’s spend too much time discussing and worrying about page sculpting, purchasing links, duplicate content, no-follows, and many other minor factors. By creating useful content many ranking problems are solved.
Michael sums [...]

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Mass Marketing is Dead. Long Live Search Marketing

June 25, 2008 No Comments

I am often still surprised at how many advertisers are not investing in search marketing. The basic reporting of cost and revenue can easily prove that search is a valuable tool for any marketing campaign. In fact, I often advise many people to invest in search marketing first. Then use “left over” funds to fulfill [...]

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