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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Marketing Science
May 13, 2008 2 Comments
Pay-per-click is much more than paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns. With pay-per-click, there is very little guess work in marketing. However, the trouble arises when traditional advertisers do not understand or believe in the [...]
April 22, 2008 Comments Off
With the value of the dollar decreasing and a decline in consumer confidence, it might seem counter-productive to keep spending. However, that is exactly what needs to be done. History shows that marketers that maintained or even increased spending benefited from the silence of others. In fact, a recent study on warc.com (World Advertising Research [...]
January 26, 2008 1 Comment
Well, I was not chosen as a finalist for the Semmys, but its okay. As they say, “it is an honor to be nominated”. There were some great articles this past year. I definitely can not say my writings were better than the finalists. Local Search Anatomy & Optimization of A Local Business Profile – [...]
January 8, 2008 1 Comment
Sell and Educate Prepare to spend 50% of your time selling and educating the company on SEO. This is not snake oil. Search engine marketing can make or break a business. Unfortunately, in-house staff will often have to spend a large portion of time convincing the “older” generation. Setup meetings, trainings, presentations, webinars, whatever it [...]
November 29, 2007 3 Comments
Just in time for the ski season, vacation rentals have surpassed hotel in search popularity. Hitwise numbers shows for the past 6 months, vacation rentals have consistently remained behind hotel searches. In mid-October vacation rentals passed the hotel demand. This seems to be an obvious connection with ski season starting. For families on a ski [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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