|
|
Paid Search Marketing
Up to date on PPC?
Read the most recent blog posts on pay-per-click marketing ..more
Learn More
Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Marketing Science
October 22, 2007 4 Comments
That’s one recommendation I thought I would never make. As anyone who has read my prior posts would tell you, I am a strong believer in conversion over clicks. That has long been the reason I have avoided advertising on Google’s content network. I had seen the numbers on content ads and the return on [...]
September 21, 2007 Comments Off
Search engine optimization is often compared to rocket science. Of course the advantage of rocket science is that there are always constants, SEO does not have that luxury. Search engine optimization involves trying to please the search engines, while attempting to read the mind of the potential customer. The first part of the above statement [...]
August 8, 2007 Comments Off
As a search engine marketer, measuring the return on investment has always been a necessity. It started out as a need to justify my job to executives who did not understand search marketing. Now, at least with me, I have proofed the importance of investing in search marketing. Through tracking ID’s and good analytics packages, [...]
July 24, 2007 Comments Off
AOL is buying Tacoda Inc., a marketing firm that specializes in behavioral targeting. Behavioral targeting to date has been more of a dream then reality. However, AOL must see a long-term benefit. The deal comes a few months after Google purchases DoubleClick, which is also working on new ways to integrate display advertising toward user [...]
July 15, 2007 Comments Off
I must be ready for football, when I am making analogies between search marketing and Steve Spurrier. However, he is one of the best for a reason. Spurrier has always had the great ability to “coach ‘em up.” The University of South Carolina coach uses the “throw-to-the-spot” offense. It is a simple concept. Instead of [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
|
|
|
