December 12, 2009 3 Comments
There are many great resources and many great blogs available. However, there is a large amount of internet marketing knowledge in the Nashville area.
I often don’t take the time to thank bloggers like I should, so I am making more of an effort to “show off” some of my favorite local bloggers. Below is a [...]
August 19, 2009 No Comments
The life of an in-house search engine marketer is much different than that of agency work. The politics and red-tape involved with corporations can be complex and require strong personalities.
Within larger corporations search marketing, or any type of online marketing, is sometimes not given the credibility that it needs. A specific skill set is needed [...]
March 26, 2009 3 Comments
Over the years, I have been asked what I plan to spend on pay-per-click this quarter, this month, this year, etc. Even worse is when I am told what I am supposed to spend. Pay-per-click has always been a rogue marketing tactic. That same rogue philosophy applies to budgeting. PPC does not follow [...]
February 11, 2009 2 Comments
Today, we salute you: Mr. Clinging-to-Old-Marketing.
Despite what every analytics program tells you, you still believe that all marketing is good marketing. Since you believe we cannot measure newspapers, magazines, and foam fingers, we proceed with these campaigns.
You scoff at bad reviews and saying, “Bad press is better than no press”, while continuing to [...]
December 16, 2008 No Comments
SEO
The Infallible SEO Option
by Seo-Theory.com, Michael Martinez
- Michael stresses that content is still king. Quality, well-written content solves many SEO issues. Too many SEO’s spend too much time discussing and worrying about page sculpting, purchasing links, duplicate content, no-follows, and many other minor factors. By creating useful content many ranking problems are solved.
Michael sums [...]
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