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Paid Search Marketing
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John can often be found at various events discussing online marketing ..more
Marketing
January 2, 2012 1 Comment
As we discussed in the prior post on Facebook advertising, an ad starts with a great image. After the user’s attention is grabbed it’s essential to follow-through with proper copy. The best Facebook ads consist of three important areas: Action, Offer, and User Benefits. Below I will cover these in more detail. 1. Action – [...]
December 6, 2011 4 Comments
I am starting a new series on Facebook advertising. I’ve had some great success with it lately, so I wanted to share some of the things I’ve learned during the process. Through my mistakes, I hope it will help you on your way. Today, we will start with ad images. The image in your Facebook [...]
July 27, 2011 No Comments
In a continuing move to become more integrated in local business, Google introduces AdWords Express. Over the past year Google introduced Offers Places, after a failed attempt at purchasing Groupon, revamped Google Places, and added more local extensions to AdWords. Now, Google allows small businesses quick entry into the paid search market. AdWords Express was [...]
February 2, 2011 1 Comment
Around this time last year, I was dominating organic search results with a few Super Bowl commercial keywords. (Ask me about that later). I noticed Home Away is back on the horse again with a Super Bowl Ad. This time they are smushing babies, with a test baby, to show the problems with small hotel [...]
July 22, 2010 8 Comments
“If you can’t dazzle them with brilliance baffle them with bullshit.“ I have heard that phrase above many times over the years, but it has never seemed more true to me than now. This social media post has been brewing with me for a while, so bare me with me as I get out my [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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