July 22, 2010 3 Comments
“If you can’t dazzle them with brilliance baffle them with bullshit.“
I have heard that phrase above many times over the years, but it has never seemed more true to me than now. This social media post has been brewing with me for a while, so bare me with me as I get out my frustration.
I [...]
June 30, 2010 No Comments
You have analyzed your campaign over and over. Adjusted bids, changed budget, added more keywords, researched negatives, and so much more. It is just not working.
The truth is you can over analyze online campaigns (search or non-search) to death, but if you are sending the visitors to bad landing pages, it does not matter. The [...]
December 12, 2009 3 Comments
There are many great resources and many great blogs available. However, there is a large amount of internet marketing knowledge in the Nashville area.
I often don’t take the time to thank bloggers like I should, so I am making more of an effort to “show off” some of my favorite local bloggers. Below is a [...]
August 19, 2009 No Comments
The life of an in-house search engine marketer is much different than that of agency work. The politics and red-tape involved with corporations can be complex and require strong personalities.
Within larger corporations search marketing, or any type of online marketing, is sometimes not given the credibility that it needs. A specific skill set is needed [...]
February 11, 2009 2 Comments
Today, we salute you: Mr. Clinging-to-Old-Marketing.
Despite what every analytics program tells you, you still believe that all marketing is good marketing. Since you believe we cannot measure newspapers, magazines, and foam fingers, we proceed with these campaigns.
You scoff at bad reviews and saying, “Bad press is better than no press”, while continuing to [...]
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