December 16, 2008 No Comments
SEO
The Infallible SEO Option
by Seo-Theory.com, Michael Martinez
- Michael stresses that content is still king. Quality, well-written content solves many SEO issues. Too many SEO’s spend too much time discussing and worrying about page sculpting, purchasing links, duplicate content, no-follows, and many other minor factors. By creating useful content many ranking problems are solved.
Michael sums [...]
December 2, 2008 No Comments
As December rolls in and the year comes to a close, I thought I would recap some of my most popular posts from 2008.
Top 9 Posts (in no particular order)
Google Teleportation Pollution
Do not cut online marketing funds in face of recession
PPC Spend should be more than SEO
Vertical Search leads to mistrust
Quality internal link building is [...]
June 25, 2008 No Comments
I am often still surprised at how many advertisers are not investing in search marketing. The basic reporting of cost and revenue can easily prove that search is a valuable tool for any marketing campaign. In fact, I often advise many people to invest in search marketing first. Then use “left over” funds to fulfill [...]
May 13, 2008 2 Comments
Pay-per-click is much more than paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns.
With pay-per-click, there is very little guess work in marketing.
However, the trouble arises when traditional advertisers do not understand or believe in the power [...]
April 24, 2008 3 Comments
Bill Seaver with MicroExplosion.com, recently “pitched” a new concept: Social Media Batting Practice. Will You Play?
First up: How would a weekend fly fishing guide and instructor use social media to grow his business?
Here are 3 quick tips for this small business:
‘Fly Fishing Tips’ Blog
Creating an instructional blog is a great way to target specific customers. [...]
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