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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Marketing
June 30, 2010 Comments Off
You have analyzed your campaign over and over. Adjusted bids, changed budget, added more keywords, researched negatives, and so much more. It is just not working. The truth is you can over analyze online campaigns (search or non-search) to death, but if you are sending the visitors to bad landing pages, it does not matter. [...]
December 12, 2009 3 Comments
There are many great resources and many great blogs available. However, there is a large amount of internet marketing knowledge in the Nashville area. I often don’t take the time to thank bloggers like I should, so I am making more of an effort to “show off” some of my favorite local bloggers. Below is [...]
August 19, 2009 Comments Off
The life of an in-house search engine marketer is much different than that of agency work. The politics and red-tape involved with corporations can be complex and require strong personalities. Within larger corporations search marketing, or any type of online marketing, is sometimes not given the credibility that it needs. A specific skill set is [...]
February 11, 2009 2 Comments
Today, we salute you: Mr. Clinging-to-Old-Marketing. Despite what every analytics program tells you, you still believe that all marketing is good marketing. Since you believe we cannot measure newspapers, magazines, and foam fingers, we proceed with these campaigns. You scoff at bad reviews and saying, “Bad press is better than no press”, while continuing to [...]
December 16, 2008 Comments Off
SEO The Infallible SEO Option by Seo-Theory.com, Michael Martinez – Michael stresses that content is still king. Quality, well-written content solves many SEO issues. Too many SEO’s spend too much time discussing and worrying about page sculpting, purchasing links, duplicate content, no-follows, and many other minor factors. By creating useful content many ranking problems are [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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