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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Marketing
December 2, 2008 Comments Off
As December rolls in and the year comes to a close, I thought I would recap some of my most popular posts from 2008. Top 9 Posts (in no particular order) Google Teleportation Pollution Do not cut online marketing funds in face of recession PPC Spend should be more than SEO Vertical Search leads to [...]
June 25, 2008 Comments Off
I am often still surprised at how many advertisers are not investing in search marketing. The basic reporting of cost and revenue can easily prove that search is a valuable tool for any marketing campaign. In fact, I often advise many people to invest in search marketing first. Then use “left over” funds to fulfill [...]
May 13, 2008 2 Comments
Pay-per-click is much more than paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns. With pay-per-click, there is very little guess work in marketing. However, the trouble arises when traditional advertisers do not understand or believe in the [...]
April 24, 2008 3 Comments
Bill Seaver with MicroExplosion.com, recently “pitched” a new concept: Social Media Batting Practice. Will You Play? First up: How would a weekend fly fishing guide and instructor use social media to grow his business? Here are 3 quick tips for this small business: ‘Fly Fishing Tips’ Blog Creating an instructional blog is a great way [...]
April 22, 2008 Comments Off
With the value of the dollar decreasing and a decline in consumer confidence, it might seem counter-productive to keep spending. However, that is exactly what needs to be done. History shows that marketers that maintained or even increased spending benefited from the silence of others. In fact, a recent study on warc.com (World Advertising Research [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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