As December rolls in and the year comes to a close, I thought I would recap some of my most popular posts from 2008.
Top 9 Posts (in no particular order)
Google Teleportation Pollution
Do not cut online marketing funds in face of recession
PPC Spend should be more than SEO
Vertical Search leads to mistrust
Quality internal link building is [...]
I recently read a great article on SEOMOZ.org entitled “The Disconnect in PPC vs. SEO Spending”. However, there are several assumptions and misconception that need to be addressed, not necessarily in the article, but in the comments that followed.
A larger portion of “search engine experts”, do not understand pay-per-click marketing. Hopefully, I can help [...]
Today Google announced: Quality Score Improvements .
The Key Points, according to Google:
Quality Score will now be more accurate because it will be calculated at the time of each search query
Keywords will no longer be marked ‘inactive for search’
First page bid’ will replace ‘minimum bid’ in your account
Source: http://adwords.blogspot.com/2008/08/quality-score-improvements.html
The minimum bid will be replaced with [...]
Google announced in an email to advertisers today that “the AdWords pay-per-action beta test will be retired”.
“Starting the last week in August, your pay-per-action campaigns will no longer be active, and any ads in your campaigns will stop running. As a result, you will no longer be able to edit or create pay-per-action campaigns.”
This move [...]
I am often still surprised at how many advertisers are not investing in search marketing. The basic reporting of cost and revenue can easily prove that search is a valuable tool for any marketing campaign. In fact, I often advise many people to invest in search marketing first. Then use “left over” funds to fulfill [...]
Continue reading about Mass Marketing is Dead. Long Live Search Marketing
