New AdWords Enhancements
March 25, 2012 No Comments
There have been quite a few changes to Google AdWords over the past month, below is a brief summary. As always, let me know if you have any questions. New Display Network Tab
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Say No to AdWords “improved” Phrase and Match Types … for now
April 27, 2012 No Comments
It’s been quite a busy week for Google AdWords. There have been lots of PPC changes. Most for good, but then there is the “improvements” to match types. Google announced new matching behavior for phrase and exact match keywords on April 17th. According to the announcement: “This will change soon. Starting in mid-May, phrase and [...]
AdWords Ad Extensions: Location Extensions
March 9, 2012 1 Comment
As mentioned previously, the addition of AdWords Ad Extensions has been a game-changer in the world of PPC. One of those Ad Extensions is Location Extensions. Location Extensions allows advertisers to add an address and business details to the ad. At minimal, this extension allows for more real estate in the search engine results. It [...]
AdWords Ad Extensions
January 24, 2012 No Comments
Over the past two years, I have been a big fan of what Google has done with AdWords Ad Extensions. These extensions allow advertisers to expand the standard text ad with additional lines and details. Google Adwords Ad Extensions help searchers learn even more about product details and services. There is not an additional charge [...]
Facebook Advertising – Image Essentials
December 6, 2011 4 Comments
I am starting a new series on Facebook advertising. I’ve had some great success with it lately, so I wanted to share some of the things I’ve learned during the process. Through my mistakes, I hope it will help you on your way. Today, we will start with ad images. The image in your Facebook [...]
About John W. Ellis
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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