I am often still surprised at how many advertisers are not investing in search marketing. The basic reporting of cost and revenue can easily prove that search is a valuable tool for any marketing campaign. In fact, I often advise many people to invest in search marketing first. Then use “left over” funds to fulfill [...]
Continue reading about Mass Marketing is Dead. Long Live Search Marketing
Today, Yahoo and Google officially announced a non-exclusive agreement. This agreement “enables Yahoo! to run ads supplied by Google alongside Yahoo!’s search results”, per Yahoo
The move comes as no surprise to many. In early April, Yahoo conducted a limited test of Google’s Adsense on Yahoo Search.
Google quickly followed today’s announcement with it’s anti-monopoly case for [...]
Continue reading about Advertisers should opt out of Google Ads on Yahoo!
Pay-per-click is much more than paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns.
With pay-per-click, there is very little guess work in marketing.
However, the trouble arises when traditional advertisers do not understand or believe in the power [...]
Continue reading about Marketing lessons learned form pay-per-click analytics
With the value of the dollar decreasing and a decline in consumer confidence, it might seem counter-productive to keep spending. However, that is exactly what needs to be done.
History shows that marketers that maintained or even increased spending benefited from the silence of others. In fact, a recent study on warc.com (World Advertising [...]
Continue reading about Do not cut online marketing funds in face of recession
Well, I was not chosen as a finalist for the Semmys, but its okay. As they say, “it is an honor to be nominated”. There were some great articles this past year. I definitely can not say my writings were better than the finalists.
Local Search
Anatomy & Optimization of A Local Business Profile - By [...]
