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Search Engine Optimization

Social Signals in Search – Optimizing Google+

November 3, 2011 1 Comment

In a prior post, I discussed optimizing Facebook for search engine results. As we’ve seen, what you’ve do in social media has a direct effect on how (or if) you are found in search results. Not only does what you do in Facebook matter, Google+ also has a role in search engine results. They are [...]

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Social Signals in Search – Optimizing Facebook Updates

October 24, 2011 1 Comment

As I’ve discussed in prior posts, what happens in social media has a direct effect in where your site is found in search engines. Last week, I mentioned how establishing social authority establishes search engine trust. Another element of social signals in search is the Facebook status message. Search engines often will index posts from [...]

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Social Signals in Search: Establishing Social Authority

October 17, 2011 1 Comment

As I’ve discussed in prior posts, social media has a direct effect on search engine rankings. Rankings have long been affected by authority. In the past, authority is often measured by inbound links to a website. The more quality links a site has, the more that site is considered an authoritative site. Higher authority sites [...]

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Social Media and SEO BootCamp – Friday, October 21

October 12, 2011 No Comments

I hope you can join us Friday, October 21 for another Social Media and SEO BootCamp. Bill Seaver and I are once again partnering to do this one day event to give you the tools to be able to use social media well, establish a strong SEO strategy, and develop a social media marketing plan [...]

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Social Signals in Search – Timeline

September 25, 2011 1 Comment

Over the next few weeks, I will be writing about “Social Signals in Search”. The fact is, what you do in Facebook, Twitter and Google+ directly affects search. How your site is found, indexed, and displayed is connected to social. I will dive into some of these specific areas moving forward. For now, I am [...]

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