|
|
Paid Search Marketing
Up to date on PPC?
Read the most recent blog posts on pay-per-click marketing ..more
Learn More
Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Social Media
January 2, 2012 1 Comment
As we discussed in the prior post on Facebook advertising, an ad starts with a great image. After the user’s attention is grabbed it’s essential to follow-through with proper copy. The best Facebook ads consist of three important areas: Action, Offer, and User Benefits. Below I will cover these in more detail. 1. Action – [...]
December 6, 2011 4 Comments
I am starting a new series on Facebook advertising. I’ve had some great success with it lately, so I wanted to share some of the things I’ve learned during the process. Through my mistakes, I hope it will help you on your way. Today, we will start with ad images. The image in your Facebook [...]
November 3, 2011 1 Comment
In a prior post, I discussed optimizing Facebook for search engine results. As we’ve seen, what you’ve do in social media has a direct effect on how (or if) you are found in search results. Not only does what you do in Facebook matter, Google+ also has a role in search engine results. They are [...]
October 24, 2011 1 Comment
As I’ve discussed in prior posts, what happens in social media has a direct effect in where your site is found in search engines. Last week, I mentioned how establishing social authority establishes search engine trust. Another element of social signals in search is the Facebook status message. Search engines often will index posts from [...]
October 17, 2011 1 Comment
As I’ve discussed in prior posts, social media has a direct effect on search engine rankings. Rankings have long been affected by authority. In the past, authority is often measured by inbound links to a website. The more quality links a site has, the more that site is considered an authoritative site. Higher authority sites [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
|
|
|
