SES San Jose 09 - Four Paths to Success in a Tough Travel Economy

July 21, 2009 2 Comments

As mentioned before, I am attending Search Engine Strategies San Jose this year again. I am excited about several sessions, but specifically any that include the travel industry.
On Day 2, Wednesday, I will be attending “Four Paths to Success in a Tough Travel Economy”. As the session description says:
“Travel marketers discuss the challenges of [...]

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My Favorite Online Marketing Articles from 2008

December 16, 2008 No Comments

SEO
The Infallible SEO Option
by Seo-Theory.com, Michael Martinez
- Michael stresses that content is still king. Quality, well-written content solves many SEO issues. Too many SEO’s spend too much time discussing and worrying about page sculpting, purchasing links, duplicate content, no-follows, and many other minor factors. By creating useful content many ranking problems are solved.
Michael sums [...]

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SES Chicago: Getting Vertical Search Right

November 30, 2008 2 Comments

I am speaking at Search Engine Strategies Chicago this year. The session I am participating in is “Getting Vertical Search Right”.
Being directly involved in the travel industry, I will have a different opinion on vertical search than many of my co-speakers. I do not see the sense of urgency and immediate need for vertical [...]

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Vertical Search - the Precision is the Problem

September 24, 2008 No Comments

My effort to find more information about vertical search has proven to be road full of vague speak and unclear definitions. As I mentioned before, I think we now know: What is Vertical Search? However, part of those definitions included providing the users with relevant and precision results.
The beauty and curse of vertical search [...]

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What is Vertical Search?

September 18, 2008 No Comments

This is the start of a series of articles I will post on Vertical Search. 
Vertical search is a popular buzzword in the search community now.  Over the next several weeks I plan to examine many of the aspects of vertical search. Topics will include, but not be limited to the following: 

Is vertical search worth it?
Who [...]

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