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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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John can often be found at various events discussing online marketing ..more
Video
May 25, 2011 2 Comments
It seems Microsoft and Google have revved up the online battle on television. Last week, Microsoft announced that Bing query results will have more Facebook integration. The hope is having your friends as influencers will persuade users to switch from Google to Bing. In conjunction with this announcement, Microsoft followed up with two commercials showing [...]
March 28, 2011 No Comments
In 2010, starting with the Super Bowl commercial Parisian Love , Google revealed a series of “Search Stories” . This resulted in many self-created and fun videos. As good as these videos were, there was one major item left out of Google’s efforts. They left out the value of AdWords. That’s now changed with some [...]
December 28, 2010 No Comments
Based on billions of worldwide searches in 2010, below is a 2010 year in review from Google.
November 29, 2010 No Comments
Google recently announced Product Listing Ads. Product ads combine AdWords with the Google Merchant Center. Product Ads do not require any keywords or ad text to setup. They are automatically created based on the user search query matching up with products in the Merchant Account. See video below for a synopsis of Google Product Ads.
October 14, 2010 No Comments
The Display Campaign Optimizer is a recent tool by Google that optimizes ad placement based on a targeted CPA. The goal is to deliver as many conversions as possible at the lowest cost possible. The Display Campaign Optimizer takes into account landing page and ad quality, similar to the quality score formula. Because it’s on [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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