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AdWords Campaign Experiments – PPC Video of the Week

June 15, 2010 Comments Off

Here is a good illustration on how to setup and test and experimental test in AdWords. AdWords Campaign Experiments (ACE) allows users to test and measure changes within a campaign through low risks.

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AdWords Auction & Quality Score – PPC Video of the week

April 18, 2010 Comments Off

I decided to follow Bill Seaver’s lead and start a video of the week. Unlike the videos on MicroExplosion.com, these new videos will focus on pay-per-click marketing. Join me each week as I post some of my favorite tutorials, tips, or news videos as it relates to PPC. The week’s video features Google’s Chief Economist, [...]

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Your Family, Your Religion and the Green Bay Packers

February 28, 2008 Comments Off

On March, 4 1993, Jim Valvano won the Arthur Ashe Award at the very first ESPY Awards. This year marks the 15th anniversary. Jim Valvano coached the NC State Wolfpack to a NCAA National Basketball Championship 1983. After leaving basketball, he became a television Basketball Commentator/Analyst in 1990. For those not into sports, that is [...]

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Randy Pausch’s Last Lecture: Really Achieving Your Childhood Dreams

November 11, 2007 Comments Off

I am probably late to the bandwagon on this, but I am very happy to know about it now. Dr. Randy Pausch, is a professor at Carnegie Mellon University. He is the married father of three and he is dying from pancreatic cancer. According to him “there are approximately 10 tumors in my liver, and [...]

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Marketing Advice for Ask.com

June 13, 2007 Comments Off

It is time for Ask.com to drop their “algorithm” marketing campaigns. Frankly, it was a bad idea from the beginning, but not for the obvious reasons. Are the Ask. com ads offensive? Yes, possibly. Using the Unabomber and Jesus is an ad campaign was probably not the smartest idea. Now they have a new ad [...]

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