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	<title>John W Ellis - Search Engine Marketing</title>
	<link>http://www.JohnWEllis.com</link>
	<description>Pay-Per-Click, Analytics, SEO, Social Media</description>
	<pubDate>Wed, 02 Jul 2008 02:41:24 +0000</pubDate>
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		<title>Google Retires Pay-Per-Action</title>
		<link>http://www.JohnWEllis.com/google-retires-pay-per-action/</link>
		<comments>http://www.JohnWEllis.com/google-retires-pay-per-action/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 00:24:00 +0000</pubDate>
		<dc:creator>John Ellis</dc:creator>
		
	<category>Pay Per Click</category>
	<category>News</category>
	<category>Google</category>
		<guid isPermaLink="false">http://www.JohnWEllis.com/google-retires-pay-per-action/</guid>
		<description><![CDATA[Google announced in an email to advertisers today that “the AdWords pay-per-action beta test will be retired”.
“Starting the last week in August, your pay-per-action campaigns will no longer be active, and any ads in your campaigns will stop running. As a result, you will no longer be able to edit or create pay-per-action campaigns.”
This move [...]]]></description>
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		<title>Mass Marketing is Dead. Long Live Search Marketing</title>
		<link>http://www.JohnWEllis.com/mass-marketing-dead/</link>
		<comments>http://www.JohnWEllis.com/mass-marketing-dead/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 05:12:39 +0000</pubDate>
		<dc:creator>John Ellis</dc:creator>
		
	<category>Pay Per Click</category>
	<category>Web 2.0</category>
	<category>Marketing Science</category>
	<category>Marketing</category>
		<guid isPermaLink="false">http://www.JohnWEllis.com/mass-marketing-dead/</guid>
		<description><![CDATA[I am often still surprised at how many advertisers are not investing in search marketing. The basic reporting of cost and revenue can easily prove that search is a valuable tool for any marketing campaign. In fact, I often advise many people to invest in search marketing first. Then use “left over” funds to fulfill [...]]]></description>
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		<title>Advertisers should opt out of Google Ads on Yahoo!</title>
		<link>http://www.JohnWEllis.com/advertisers-opt-out-google-yahoo/</link>
		<comments>http://www.JohnWEllis.com/advertisers-opt-out-google-yahoo/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 02:16:08 +0000</pubDate>
		<dc:creator>John Ellis</dc:creator>
		
	<category>Pay Per Click</category>
	<category>Marketing</category>
	<category>News</category>
	<category>Google</category>
		<guid isPermaLink="false">http://www.JohnWEllis.com/advertisers-opt-out-google-yahoo/</guid>
		<description><![CDATA[Today, Yahoo and Google officially announced a non-exclusive agreement. This agreement “enables Yahoo! to run ads supplied by Google alongside Yahoo!&#8217;s search results”, per Yahoo

The move comes as no surprise to many. In early April, Yahoo conducted a limited test of Google’s Adsense on Yahoo Search.
Google quickly followed today&#8217;s announcement with it’s anti-monopoly case for [...]]]></description>
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		<title>Marketing lessons learned form pay-per-click analytics</title>
		<link>http://www.JohnWEllis.com/marketing-lessons-pay-per-click-analytics/</link>
		<comments>http://www.JohnWEllis.com/marketing-lessons-pay-per-click-analytics/#comments</comments>
		<pubDate>Tue, 13 May 2008 05:02:31 +0000</pubDate>
		<dc:creator>John Ellis</dc:creator>
		
	<category>Pay Per Click</category>
	<category>Marketing Science</category>
	<category>Marketing</category>
		<guid isPermaLink="false">http://www.JohnWEllis.com/marketing-lessons-pay-per-click-analytics/</guid>
		<description><![CDATA[Pay-per-click is much more than paid advertising.  Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns.
With pay-per-click, there is very little guess work in marketing.

However, the trouble arises when traditional advertisers do not understand or believe in the power [...]]]></description>
		<wfw:commentRSS>http://www.JohnWEllis.com/marketing-lessons-pay-per-click-analytics/feed/</wfw:commentRSS>
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		<item>
		<title>VRMA Las Vegas Conference – Speaking</title>
		<link>http://www.JohnWEllis.com/vrma-las-vegas/</link>
		<comments>http://www.JohnWEllis.com/vrma-las-vegas/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 14:01:31 +0000</pubDate>
		<dc:creator>John Ellis</dc:creator>
		
	<category>Search Engine Optimization</category>
	<category>Marketing</category>
	<category>Events</category>
	<category>Travel</category>
		<guid isPermaLink="false">http://www.JohnWEllis.com/vrma-las-vegas/</guid>
		<description><![CDATA[I am speaking at the VRMA (Vacation Rental Managers Association) Western Seminar in Las Vegas.
This is the 21st year of this annual event. VRMA Western Seminar will take place at the Golden Nugget in Las Vegas on Wednesday, April 30 and Thursday, May 1.

This VRMA event will feature educational sessions on Owner Relations, Employee Development [...]]]></description>
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