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Paid Search Marketing
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John can often be found at various events discussing online marketing ..more
November 15, 2012 1 Comment
The truth is I have mixed feelings on this new James Bond movie. There are some action-packed, typical James Bond, WOW Moments in SkyFall. Those parts I liked. Then, there are the other moments, the boring moments. The movie starts off with a spectacular pre-credits action sequence. Yes, it’s over-the top, but we expect and [...]
October 26, 2012 No Comments
Argo is the space adventure story that may or may not be filmed in Iran. Well, that’s the movie within the movie. Argo is the name of both movies. This latest movie by actor/director Ben Affleck is a one of the best of the year. But first … Yes, I am reviewing a movie on [...]
October 23, 2012 3 Comments
No, this is not a top 10 gadget list. This is not a Christmas list for the geek in your life. However, there are things you can do to celebrate your favorite bloggers on their birthday. Below is few, free things that they would really appreciate. Leave Blog Comments All bloggers thrive on comments. It’s [...]
September 20, 2012 No Comments
On October 20th, hundreds of people will gather in downtown to attend BarCamp Nashville. This free “un-conference” is a staple in the Nashville technology community. It’s the most anticipated event of the year and I want you to be there. First – Before reading any further, you need to register on the website. Create a [...]
August 2, 2012 No Comments
Once again, I am speaking at PubCon. Now you can join me with a 20% discount code. Use the code rc-7050420 on checkout to save the 20%. PubCon takes places October 16th through October 18th in Las Vegas. It’s 3 very packed days of search and social. It’s my favorite conference of the year. If [...]
July 18, 2012 Comments Off
Having a successful pay-per-click account requires attention to detail. Search engines make the PPC entry-point easy for anyone to advertise. However, because of that ease, Google and Microsoft also make it easy for anyone to fail. Without constant tweaking of ads and keywords, money is spent with little results. When creating a new PPC account [...]
July 12, 2012 Comments Off
Creating negative keywords are essential. The basic premise is that “all traffic is not good traffic”. When I take over a pay-per-click account, the first thing I do is add negatives. That often results in traffic and cost going down. That first step of reducing traffic is often a shocker for the client, but it [...]
June 26, 2012 4 Comments
I have said many times that a good writer can solve many search engine optimization problems. That was the case 10 years ago and it still applies today. It’s true there are tons of advanced techniques that can be applied to website optimization. However, most sites are not ready for those steps. When I look [...]
June 2, 2012 Comments Off
Google listened. Wow! A couple of weeks ago I wrote about Google’s announcement to end ad rotation in AdWords. It may not have seemed like a big deal to many, but to professional paid search marketers this was a huge deal. Not only was the change concerning, but the Google email response was an extra [...]
May 30, 2012 2 Comments
Today Google introduced Google+ Local. This affectively puts an end to what we currently know as Google Places. Below are some of the highlights from the recent announcement. Zagat Reviews – This was bound to happen after Google acquired Zagat in September, 2011 Local tab – By going directly to https://plus.google.com/local, users will be taken [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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