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Facebook Advertising – Body Copy

January 2, 2012 1 Comment

As we discussed in the prior post on Facebook advertising, an ad starts with a great image. After the user’s attention is grabbed it’s essential to follow-through with proper copy. The best Facebook ads consist of three important areas: Action, Offer, and User Benefits. Below I will cover these in more detail. 1. Action – [...]

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Yes, Virginia, There is a Santa Claus

December 12, 2011 No Comments

We take pleasure in answering thus prominently the communication below, expressing at the same time our great gratification that its faithful author is numbered among the friends of The Sun: Dear Editor— I am 8 years old. Some of my little friends say there is no Santa Claus. Papa says, “If you see it in [...]

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Facebook Advertising – Image Essentials

December 6, 2011 4 Comments

I am starting a new series on Facebook advertising. I’ve had some great success with it lately, so I wanted to share some of the things I’ve learned during the process. Through my mistakes, I hope it will help you on your way. Today, we will start with ad images. The image in your Facebook [...]

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I am thankful for these Nashville bloggers

November 23, 2011 2 Comments

As we enter the holiday season, I wanted to share with you recent posts from some of my favorite Nashville bloggers. Blog Post Quality vs. Quantity: the Debate Rages On – Laura Click The Mission Church Trustees don’t want you to think about – Gavin Richardson Show Your Work – Kenny Silva What Google+ Needs [...]

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Social Signals in Search – Optimizing Google+

November 3, 2011 1 Comment

In a prior post, I discussed optimizing Facebook for search engine results. As we’ve seen, what you’ve do in social media has a direct effect on how (or if) you are found in search results. Not only does what you do in Facebook matter, Google+ also has a role in search engine results. They are [...]

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