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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
September 20, 2012 No Comments
On October 20th, hundreds of people will gather in downtown to attend BarCamp Nashville. This free “un-conference” is a staple in the Nashville technology community. It’s the most anticipated event of the year and I want you to be there. First – Before reading any further, you need to register on the website. Create a [...]
August 2, 2012 No Comments
Once again, I am speaking at PubCon. Now you can join me with a 20% discount code. Use the code rc-7050420 on checkout to save the 20%. PubCon takes places October 16th through October 18th in Las Vegas. It’s 3 very packed days of search and social. It’s my favorite conference of the year. If [...]
July 18, 2012 No Comments
Having a successful pay-per-click account requires attention to detail. Search engines make the PPC entry-point easy for anyone to advertise. However, because of that ease, Google and Microsoft also make it easy for anyone to fail. Without constant tweaking of ads and keywords, money is spent with little results. When creating a new PPC account [...]
July 12, 2012 1 Comment
Creating negative keywords are essential. The basic premise is that “all traffic is not good traffic”. When I take over a pay-per-click account, the first thing I do is add negatives. That often results in traffic and cost going down. That first step of reducing traffic is often a shocker for the client, but it [...]
June 26, 2012 4 Comments
I have said many times that a good writer can solve many search engine optimization problems. That was the case 10 years ago and it still applies today. It’s true there are tons of advanced techniques that can be applied to website optimization. However, most sites are not ready for those steps. When I look [...]
June 2, 2012 No Comments
Google listened. Wow! A couple of weeks ago I wrote about Google’s announcement to end ad rotation in AdWords. It may not have seemed like a big deal to many, but to professional paid search marketers this was a huge deal. Not only was the change concerning, but the Google email response was an extra [...]
May 30, 2012 2 Comments
Today Google introduced Google+ Local. This affectively puts an end to what we currently know as Google Places. Below are some of the highlights from the recent announcement. Zagat Reviews – This was bound to happen after Google acquired Zagat in September, 2011 Local tab – By going directly to https://plus.google.com/local, users will be taken [...]
May 18, 2012 3 Comments
On April 30, Google sent a shockwave through the world of AdWords. They announced that ads will not be allowed to rotate indefinitely. “Starting next week, the “rotate” setting for ad rotation will change. Instead of rotating creatives for an indefinite period of time, this setting will only rotate for a period of 30 days. [...]
April 27, 2012 No Comments
It’s been quite a busy week for Google AdWords. There have been lots of PPC changes. Most for good, but then there is the “improvements” to match types. Google announced new matching behavior for phrase and exact match keywords on April 17th. According to the announcement: “This will change soon. Starting in mid-May, phrase and [...]
April 16, 2012 2 Comments
I am no stranger to speaking on remarketing. In fact, it’s one of my favorite features that Google has introduced over the past several years. It’s powerful, selective, and … yet, to some, slightly creepy marketing. Over the past weekend I spoke about remarketing at PodCamp Nashville. Below is my presentation. I would love to [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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