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Social Signals in Search – Optimizing Facebook Updates

October 24, 2011 1 Comment

As I’ve discussed in prior posts, what happens in social media has a direct effect in where your site is found in search engines. Last week, I mentioned how establishing social authority establishes search engine trust. Another element of social signals in search is the Facebook status message. Search engines often will index posts from [...]

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Social Signals in Search: Establishing Social Authority

October 17, 2011 1 Comment

As I’ve discussed in prior posts, social media has a direct effect on search engine rankings. Rankings have long been affected by authority. In the past, authority is often measured by inbound links to a website. The more quality links a site has, the more that site is considered an authoritative site. Higher authority sites [...]

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Social Media and SEO BootCamp – Friday, October 21

October 12, 2011 No Comments

I hope you can join us Friday, October 21 for another Social Media and SEO BootCamp. Bill Seaver and I are once again partnering to do this one day event to give you the tools to be able to use social media well, establish a strong SEO strategy, and develop a social media marketing plan [...]

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Social Signals in Search – Author Highlighting

October 3, 2011 No Comments

As part of my series on the integration social signals in search, it’s time to discuss author highlighting in Google. Last week, we started with the timeline of how social media became integrated with search engines. It’s an ever-changing set of events. In the summer of 2011, Google announced the highlighting of the authorship of [...]

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Social Signals in Search – Timeline

September 25, 2011 1 Comment

Over the next few weeks, I will be writing about “Social Signals in Search”. The fact is, what you do in Facebook, Twitter and Google+ directly affects search. How your site is found, indexed, and displayed is connected to social. I will dive into some of these specific areas moving forward. For now, I am [...]

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