June 15, 2010 No Comments
Here is a good illustration on how to setup and test and experimental test in AdWords. AdWords Campaign Experiments (ACE) allows users to test and measure changes within a campaign through low risks.
April 26, 2010 No Comments
Below is a simple, but great video on expanding your keyword list.
This video reminds us to separate AdGroups by relevant keywords. Although, it’s important to note, AdGroups should organized by text ads not keywords. However, in a perfect scenario these two should coincide. If a text ad does not match the keywords, [...]
April 23, 2010 No Comments
A PPC search marketing account consists of campaigns, adgroups, and keywords. From an initial view, it would seem like the keywords are the heart and soul of a campaign. However, that can be very deceiving. Looking at keyword reports, without looking deeper, can prove to be a huge mistake.
Keywords are broken down into [...]
April 18, 2010 No Comments
I decided to follow Bill Seaver’s lead and start a video of the week. Unlike the videos on MicroExplosion.com, these new videos will focus on pay-per-click marketing.
Join me each week as I post some of my favorite tutorials, tips, or news videos as it relates to PPC.
The week’s video features Google’s Chief Economist, Hal [...]
March 21, 2010 No Comments
Google AdWords offers several options for those who want to target their pay-per-click campaigns to specific regions or languages.
First, Google needs to know where the user’s location is before it can target the specific campaigns. Google uses a combination of several criteria to determine the geographic location of the searcher.
Google Domains – Google uses multiple [...]
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