|
|
Paid Search Marketing
Up to date on PPC?
Read the most recent blog posts on pay-per-click marketing ..more
Learn More
Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
AdWords
January 11, 2013 No Comments
On January 17th, I am joining Market Motive to present on Google’s remarketing and social media. This is a free event. Attendees can register to attend this online workshop here: Social Media Workshop: Follow That Prospect! Remarketing and Social Media It’s not uncommon for me to speak about Google’s Remarketing. I am big fan of [...]
July 18, 2012 No Comments
Having a successful pay-per-click account requires attention to detail. Search engines make the PPC entry-point easy for anyone to advertise. However, because of that ease, Google and Microsoft also make it easy for anyone to fail. Without constant tweaking of ads and keywords, money is spent with little results. When creating a new PPC account [...]
July 12, 2012 1 Comment
Creating negative keywords are essential. The basic premise is that “all traffic is not good traffic”. When I take over a pay-per-click account, the first thing I do is add negatives. That often results in traffic and cost going down. That first step of reducing traffic is often a shocker for the client, but it [...]
June 2, 2012 No Comments
Google listened. Wow! A couple of weeks ago I wrote about Google’s announcement to end ad rotation in AdWords. It may not have seemed like a big deal to many, but to professional paid search marketers this was a huge deal. Not only was the change concerning, but the Google email response was an extra [...]
May 18, 2012 3 Comments
On April 30, Google sent a shockwave through the world of AdWords. They announced that ads will not be allowed to rotate indefinitely. “Starting next week, the “rotate” setting for ad rotation will change. Instead of rotating creatives for an indefinite period of time, this setting will only rotate for a period of 30 days. [...]
April 27, 2012 No Comments
It’s been quite a busy week for Google AdWords. There have been lots of PPC changes. Most for good, but then there is the “improvements” to match types. Google announced new matching behavior for phrase and exact match keywords on April 17th. According to the announcement: “This will change soon. Starting in mid-May, phrase and [...]
April 16, 2012 2 Comments
I am no stranger to speaking on remarketing. In fact, it’s one of my favorite features that Google has introduced over the past several years. It’s powerful, selective, and … yet, to some, slightly creepy marketing. Over the past weekend I spoke about remarketing at PodCamp Nashville. Below is my presentation. I would love to [...]
March 25, 2012 No Comments
There have been quite a few changes to Google AdWords over the past month, below is a brief summary. As always, let me know if you have any questions. New Display Network Tab
March 9, 2012 1 Comment
As mentioned previously, the addition of AdWords Ad Extensions has been a game-changer in the world of PPC. One of those Ad Extensions is Location Extensions. Location Extensions allows advertisers to add an address and business details to the ad. At minimal, this extension allows for more real estate in the search engine results. It [...]
January 24, 2012 No Comments
Over the past two years, I have been a big fan of what Google has done with AdWords Ad Extensions. These extensions allow advertisers to expand the standard text ad with additional lines and details. Google Adwords Ad Extensions help searchers learn even more about product details and services. There is not an additional charge [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
|
|
|
