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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Analytics
May 12, 2011 Comments Off
Last week Google announced a new feature to Google Analytics that allows webmasters to measure the page load time. This move directly ties in with Google’s announcement last year about site speed affecting search rankings. A low site speed can also negatively affect an AdWords quality score. The new addition to Google Analytics shows pages [...]
August 24, 2010 1 Comment
Google Analytics Goals are one of the best ways to measure the success of your website. Goals are called goals for a reason. They help you measure the goals of your site. All websites have a goal, many have several. If you do not know the purpose, or goal, of your website, then Google Analytics [...]
October 31, 2009 Comments Off
As I woke up sniffing and sneezing this morning, I had the fear. You know the one. The one where you start thinking: “Oh no, not me too. I can’t be sick. I don’t have time to be sick.” Has the flu hit your household yet? Check out Google’s Flu Trends to see where the [...]
December 8, 2008 Comments Off
According to Hitwise, Sam Bradford’s popularity surpassed Colt McCoy and Tim Tebow Saturday night. The Oklahoma Quarterback made his case Saturday night. As far as the two Texas Tech players go, it’s hard to get stay on top of the voter’s minds this year in the Big 12. It is clear that Michael Crabtree’s stock [...]
May 13, 2008 2 Comments
Pay-per-click is much more than paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns. With pay-per-click, there is very little guess work in marketing. However, the trouble arises when traditional advertisers do not understand or believe in the [...]
January 8, 2008 1 Comment
Sell and Educate Prepare to spend 50% of your time selling and educating the company on SEO. This is not snake oil. Search engine marketing can make or break a business. Unfortunately, in-house staff will often have to spend a large portion of time convincing the “older” generation. Setup meetings, trainings, presentations, webinars, whatever it [...]
December 5, 2007 1 Comment
Today, the finalists for the 2007 Heisman Trophy were announced. Unlike the rest of college football, the statistics seem to tell us, there is a runaway clear winner. Coming into the season, there was no a clear cut winner … as it should be. However, as the season continued, Tim Tebow clearly went ahead of [...]
November 29, 2007 3 Comments
Just in time for the ski season, vacation rentals have surpassed hotel in search popularity. Hitwise numbers shows for the past 6 months, vacation rentals have consistently remained behind hotel searches. In mid-October vacation rentals passed the hotel demand. This seems to be an obvious connection with ski season starting. For families on a ski [...]
November 27, 2007 Comments Off
The article I wrote this past summer for DMNews’ Essential Guide to Search Engine Marketing, was published on their website today. Here is the link.
August 8, 2007 Comments Off
As a search engine marketer, measuring the return on investment has always been a necessity. It started out as a need to justify my job to executives who did not understand search marketing. Now, at least with me, I have proofed the importance of investing in search marketing. Through tracking ID’s and good analytics packages, [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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