Pay-per-click is much more than paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns.
With pay-per-click, there is very little guess work in marketing.
However, the trouble arises when traditional advertisers do not understand or believe in the power [...]
Continue reading about Marketing lessons learned form pay-per-click analytics
Sell and Educate
Prepare to spend 50% of your time selling and educating the company on SEO. This is not snake oil. Search engine marketing can make or break a business. Unfortunately, in-house staff will often have to spend a large portion of time convincing the “older” generation.
Setup meetings, trainings, presentations, webinars, whatever it takes. [...]
Continue reading about 3 Tips for In-House Search Engine Marketers
Today, the finalists for the 2007 Heisman Trophy were announced. Unlike the rest of college football, the statistics seem to tell us, there is a runaway clear winner.
Coming into the season, there was no a clear cut winner … as it should be. However, as the season continued, Tim Tebow clearly went ahead of the [...]
Continue reading about Tim Tebow wins Heisman Trophy – Online
Just in time for the ski season, vacation rentals have surpassed hotel in search popularity.
Hitwise numbers shows for the past 6 months, vacation rentals have consistently remained behind hotel searches. In mid-October vacation rentals passed the hotel demand.
This seems to be an obvious connection with ski season starting. For families on a ski vacation, [...]
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The article I wrote this past summer for DMNews’ Essential Guide to Search Engine Marketing, was published on their website today.
Here is the link.
Continue reading about Pay-per-click is customer analytics - DMNews
