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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Analytics
January 8, 2008 1 Comment
Sell and Educate Prepare to spend 50% of your time selling and educating the company on SEO. This is not snake oil. Search engine marketing can make or break a business. Unfortunately, in-house staff will often have to spend a large portion of time convincing the “older” generation. Setup meetings, trainings, presentations, webinars, whatever it [...]
December 5, 2007 1 Comment
Today, the finalists for the 2007 Heisman Trophy were announced. Unlike the rest of college football, the statistics seem to tell us, there is a runaway clear winner. Coming into the season, there was no a clear cut winner … as it should be. However, as the season continued, Tim Tebow clearly went ahead of [...]
November 29, 2007 3 Comments
Just in time for the ski season, vacation rentals have surpassed hotel in search popularity. Hitwise numbers shows for the past 6 months, vacation rentals have consistently remained behind hotel searches. In mid-October vacation rentals passed the hotel demand. This seems to be an obvious connection with ski season starting. For families on a ski [...]
November 27, 2007 Comments Off
The article I wrote this past summer for DMNews’ Essential Guide to Search Engine Marketing, was published on their website today. Here is the link.
August 8, 2007 Comments Off
As a search engine marketer, measuring the return on investment has always been a necessity. It started out as a need to justify my job to executives who did not understand search marketing. Now, at least with me, I have proofed the importance of investing in search marketing. Through tracking ID’s and good analytics packages, [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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