Analytics
January 8, 2008 1 Comment
Sell and Educate Prepare to spend 50% of your time selling and educating the company on SEO. This is not snake oil. Search engine marketing can make or break a business. Unfortunately, in-house staff will often have to spend a large portion of time convincing the “older” generation. Setup meetings, trainings, presentations, webinars, whatever it [...]
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December 5, 2007 1 Comment
Today, the finalists for the 2007 Heisman Trophy were announced. Unlike the rest of college football, the statistics seem to tell us, there is a runaway clear winner. Coming into the season, there was no a clear cut winner … as it should be. However, as the season continued, Tim Tebow clearly went ahead of [...]
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November 29, 2007 3 Comments
Just in time for the ski season, vacation rentals have surpassed hotel in search popularity. Hitwise numbers shows for the past 6 months, vacation rentals have consistently remained behind hotel searches. In mid-October vacation rentals passed the hotel demand. This seems to be an obvious connection with ski season starting. For families on a ski [...]
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November 27, 2007 Comments Off
The article I wrote this past summer for DMNews’ Essential Guide to Search Engine Marketing, was published on their website today. Here is the link.
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August 8, 2007 Comments Off
As a search engine marketer, measuring the return on investment has always been a necessity. It started out as a need to justify my job to executives who did not understand search marketing. Now, at least with me, I have proofed the importance of investing in search marketing. Through tracking ID’s and good analytics packages, [...]
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