As a search engine marketer, measuring the return on investment has always been a necessity. It started out as a need to justify my job to executives who did not understand search marketing. Now, at least with me, I have proofed the importance of investing in search marketing. Through tracking ID’s and [...]
There is a vast array of search engine optimization techniques available. Some SEO tactics are extremely overwhelming and can often bog down a company in the details.
From alt tags to meta tags. What really works and what does not work?
It is best to push those concepts away for awhile, and come back to really what [...]
Continue reading about Keyword research is still a top priority in search engine optimization
Pay-per-click (PPC) advertising is, at its basic level, paying for ad placement in search engines. The concept is simple. When a user searches for a keyword a paid ad will appear. These ads are usually listed at the top or right side of the search engine results page and are identified as Sponsored Links, Featured [...]
