December 5, 2007 1 Comment
Today, the finalists for the 2007 Heisman Trophy were announced. Unlike the rest of college football, the statistics seem to tell us, there is a runaway clear winner.
Coming into the season, there was no a clear cut winner … as it should be. However, as the season continued, Tim Tebow clearly went ahead of the [...]
November 29, 2007 3 Comments
Just in time for the ski season, vacation rentals have surpassed hotel in search popularity.
Hitwise numbers shows for the past 6 months, vacation rentals have consistently remained behind hotel searches. In mid-October vacation rentals passed the hotel demand.
This seems to be an obvious connection with ski season starting. For families on a ski vacation, [...]
November 27, 2007 No Comments
The article I wrote this past summer for DMNews’ Essential Guide to Search Engine Marketing, was published on their website today.
Here is the link.
August 8, 2007 No Comments
As a search engine marketer, measuring the return on investment has always been a necessity. It started out as a need to justify my job to executives who did not understand search marketing. Now, at least with me, I have proofed the importance of investing in search marketing. Through tracking ID’s and [...]
May 10, 2007 1 Comment
There is a vast array of search engine optimization techniques available. Some SEO tactics are extremely overwhelming and can often bog down a company in the details.
From alt tags to meta tags. What really works and what does not work?
It is best to push those concepts away for awhile, and come back to really what [...]
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