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Paid Search Marketing

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Analytics

Keyword research is still a top priority in search engine optimization

May 10, 2007 1 Comment

There is a vast array of search engine optimization techniques available. Some SEO tactics are extremely overwhelming and can often bog down a company in the details. From alt tags to meta tags. What really works and what does not work? It is best to push those concepts away for awhile, and come back to [...]

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Pay-Per-Click is Customer Analytics

April 17, 2007 Comments Off

Pay-per-click (PPC) advertising is, at its basic level, paying for ad placement in search engines. The concept is simple. When a user searches for a keyword a paid ad will appear. These ads are usually listed at the top or right side of the search engine results page and are identified as Sponsored Links, Featured [...]

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