AOL Buys Tacoda with a new commitment to behavioral targeting
July 24, 2007 No Comments
AOL is buying Tacoda Inc., a marketing firm that specializes in behavioral targeting. Behavioral targeting to date has been more of a dream then reality. However, AOL must see a long-term benefit.
The deal comes a few months after Google purchases DoubleClick, which is also working on new ways to integrate display advertising toward user [...]
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