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AOL

AOL Buys Tacoda with a new commitment to behavioral targeting

July 24, 2007 Comments Off

AOL is buying Tacoda Inc., a marketing firm that specializes in behavioral targeting. Behavioral targeting to date has been more of a dream then reality. However, AOL must see a long-term benefit. The deal comes a few months after Google purchases DoubleClick, which is also working on new ways to integrate display advertising toward user [...]

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