I am often still surprised at how many advertisers are not investing in search marketing. The basic reporting of cost and revenue can easily prove that search is a valuable tool for any marketing campaign. In fact, I often advise many people to invest in search marketing first. Then use “left over” funds to fulfill [...]
Continue reading about Mass Marketing is Dead. Long Live Search Marketing
The beauty of online marketing is, if used properly, results can be measured.
For every dollar spent, we can track revenue. If not revenue, at least other metrics (sign-up pages, landing pages, e-mail, etc.) can be measured. With that information advertisers have instant access into what is working and what is not. The results are quick [...]
Continue reading about Jump off now! The CPM advertising model ship is sinking
