Nashville PPC, Nashville SEO, and Search Engine Marketing

Mass Marketing is Dead. Long Live Search Marketing

June 25, 2008 No Comments

I am often still surprised at how many advertisers are not investing in search marketing. The basic reporting of cost and revenue can easily prove that search is a valuable tool for any marketing campaign. In fact, I often advise many people to invest in search marketing first. Then use “left over” funds to fulfill [...]

Jump off now! The CPM advertising model ship is sinking

May 18, 2007 5 Comments

The beauty of online marketing is, if used properly, results can be measured.
For every dollar spent, we can track revenue. If not revenue, at least other metrics (sign-up pages, landing pages, e-mail, etc.) can be measured. With that information advertisers have instant access into what is working and what is not. The results are quick [...]