Nashville PPC, Nashville SEO, and Search Engine Marketing

No Bid Management For Me

February 5, 2010 5 Comments

I am asked often, as pay-per-click “professional”, why do I not use bid management software. Arguing against PPC automation is often futile in the search marketing community. We are often bombarded with software vendors that seem to dominate the conversation. Our voice, from an in-house perspective, is often shunned.
First, let me clear up one misconception [...]

Why I do not use a bid management tool, but you should?

June 28, 2007 4 Comments

Pay-per-click bid management software is a great solution. A bid management tool is a software application that allows advertisers to manage pay-per-click keyword bidding. These tools are a great way to manage large campaigns. Bid management software helps advertisers control spending and get maximum value from the lowest budget bidding. By alerting advertisers [...]