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Paid Search Marketing
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broad match
April 27, 2012 No Comments
It’s been quite a busy week for Google AdWords. There have been lots of PPC changes. Most for good, but then there is the “improvements” to match types. Google announced new matching behavior for phrase and exact match keywords on April 17th. According to the announcement: “This will change soon. Starting in mid-May, phrase and [...]
April 23, 2010 Comments Off
A PPC search marketing account consists of campaigns, adgroups, and keywords. From an initial view, it would seem like the keywords are the heart and soul of a campaign. However, that can be very deceiving. Looking at keyword reports, without looking deeper, can prove to be a huge mistake. Keywords are broken down into various [...]
April 7, 2009 2 Comments
Actually, it’s not even broad match anymore, it’s “Advanced Match”. The original broad match worked well. However, “Advanced Match” has declined in performance over the past several months. A Brief Introduction Google has four keyword matching options that can trigger a pay-per-click ad. Those match types are: Broad, Phrase, Exact, and Negative. For the purpose [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
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