Pay-Per-Click Tip: It’s not about the keywords

April 23, 2010 No Comments

A PPC search marketing account consists of campaigns, adgroups, and keywords. From an initial view, it would seem like the keywords are the heart and soul of a campaign. However, that can be very deceiving. Looking at keyword reports, without looking deeper, can prove to be a huge mistake.
Keywords are broken down into [...]

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Broad Match is giving me a headache

April 7, 2009 2 Comments

Actually, it’s not even broad match anymore, it’s “Advanced Match”. The original broad match worked well. However, “Advanced Match” has declined in performance over the past several months.
A Brief Introduction
Google has four keyword matching options that can trigger a pay-per-click ad. Those match types are: Broad, Phrase, Exact, and Negative. For the purpose of [...]

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