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Paid Search Marketing
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broad match
April 23, 2010 Comments Off
A PPC search marketing account consists of campaigns, adgroups, and keywords. From an initial view, it would seem like the keywords are the heart and soul of a campaign. However, that can be very deceiving. Looking at keyword reports, without looking deeper, can prove to be a huge mistake. Keywords are broken down into various [...]
April 7, 2009 2 Comments
Actually, it’s not even broad match anymore, it’s “Advanced Match”. The original broad match worked well. However, “Advanced Match” has declined in performance over the past several months. A Brief Introduction Google has four keyword matching options that can trigger a pay-per-click ad. Those match types are: Broad, Phrase, Exact, and Negative. For the purpose [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
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