Broad Match is giving me a headache
April 7, 2009 2 Comments
Actually, it’s not even broad match anymore, it’s “Advanced Match”. The original broad match worked well. However, “Advanced Match” has declined in performance over the past several months.
A Brief Introduction
Google has four keyword matching options that can trigger a pay-per-click ad. Those match types are: Broad, Phrase, Exact, and Negative. For the purpose of [...]
