Paid Search Marketing
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budget
Budget? What budget? it’s pay-per-click
March 26, 2009 3 Comments
Over the years, I have been asked what I plan to spend on pay-per-click this quarter, this month, this year, etc. Even worse is when I am told what I am supposed to spend. Pay-per-click has always been a rogue marketing tactic. That same rogue philosophy applies to budgeting. PPC does not follow the old [...]
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About John W. Ellis
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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