Budget? What budget? it’s pay-per-click
March 26, 2009 3 Comments
Over the years, I have been asked what I plan to spend on pay-per-click this quarter, this month, this year, etc. Even worse is when I am told what I am supposed to spend. Pay-per-click has always been a rogue marketing tactic. That same rogue philosophy applies to budgeting. PPC does not follow [...]
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