February 1, 2010 2 Comments
I discuss and write often about the Google Content Network. However, sometimes I forget to go bring it back to the basics.
What is the Google Content Network?
Google allows advertisers to place ads on “relevant” websites. This is the Content Network, a contextual targeting advertising network. Google analyzes each site’s content and matches that with [...]
January 22, 2010 No Comments
If you have caught any news this week you heard about the recent Massachusetts election. Scott Brown, Republican, defeated Democrat Martha Coakley in a race for the U.S. Senate seat formerly held by the late Ted Kennedy.
But what you may not have heard is the online marketing technique Brown used to win. Twitter? Maybe. YouTube? [...]
September 9, 2009 1 Comment
Start Small
Start with a low CPC – Cost will quickly rise with content ads. It’s important to dip your foot into the pool slowly and test the waters, before jumping in. After testing and tweaking, then increase the cost-per-click on well performing AdGroups.
Exclude non-performers
This one is crucial. Google now provides performance data on which sites [...]
October 22, 2007 4 Comments
That’s one recommendation I thought I would never make.
As anyone who has read my prior posts would tell you, I am a strong believer in conversion over clicks. That has long been the reason I have avoided advertising on Google’s content network. I had seen the numbers on content ads and the return [...]
May 28, 2007 17 Comments
1.- Separate Content from Search
Online Marketers need to view their contextual listings campaigns differently from search, because the results and the customer are different. It is normal to expect lower clicks and conversion rates, with it not being a qualified, targeted lead. This does not necessarily mean an advertiser should not participate in content [...]
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