How to optimize for the Google Content Network

February 1, 2010 2 Comments

I discuss and write often about the Google Content Network. However, sometimes I forget to go bring it back to the basics.
What is the Google Content Network?
Google allows advertisers to place ads on “relevant” websites. This is the Content Network, a contextual targeting advertising network. Google analyzes each site’s content and matches that with [...]

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Google Content Network Wins in Massachusetts

January 22, 2010 No Comments

If you have caught any news this week you heard about the recent Massachusetts election. Scott Brown, Republican, defeated Democrat Martha Coakley in a race for the U.S. Senate seat formerly held by the late Ted Kennedy.
But what you may not have heard is the online marketing technique Brown used to win. Twitter? Maybe. YouTube? [...]

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4 Tips for a Successful Google Content Network Campaign

September 9, 2009 1 Comment

Start Small

Start with a low CPC – Cost will quickly rise with content ads. It’s important to dip your foot into the pool slowly and test the waters, before jumping in. After testing and tweaking, then increase the cost-per-click on well performing AdGroups.

Exclude non-performers

This one is crucial. Google now provides performance data on which sites [...]

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Give the Google Content Network another try

October 22, 2007 4 Comments

That’s one recommendation I thought I would never make.
As anyone who has read my prior posts would tell you, I am a strong believer in conversion over clicks. That has long been the reason I have avoided advertising on Google’s content network. I had seen the numbers on content ads and the return [...]

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Seven Habits Of Highly Effective Pay-Per-Click Advertisers

May 28, 2007 17 Comments

1.- Separate Content from Search
Online Marketers need to view their contextual listings campaigns differently from search, because the results and the customer are different. It is normal to expect lower clicks and conversion rates, with it not being a qualified, targeted lead. This does not necessarily mean an advertiser should not participate in content [...]

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