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Paid Search Marketing
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John can often be found at various events discussing online marketing ..more
Content Network
June 26, 2012 4 Comments
I have said many times that a good writer can solve many search engine optimization problems. That was the case 10 years ago and it still applies today. It’s true there are tons of advanced techniques that can be applied to website optimization. However, most sites are not ready for those steps. When I look [...]
October 17, 2011 1 Comment
As I’ve discussed in prior posts, social media has a direct effect on search engine rankings. Rankings have long been affected by authority. In the past, authority is often measured by inbound links to a website. The more quality links a site has, the more that site is considered an authoritative site. Higher authority sites [...]
February 1, 2010 Comments Off
I discuss and write often about the Google Content Network. However, sometimes I forget to go bring it back to the basics. What is the Google Content Network? Google allows advertisers to place ads on “relevant” websites. This is the Content Network, a contextual targeting advertising network. Google analyzes each site’s content and matches that [...]
January 22, 2010 Comments Off
If you have caught any news this week you heard about the recent Massachusetts election. Scott Brown, Republican, defeated Democrat Martha Coakley in a race for the U.S. Senate seat formerly held by the late Ted Kennedy. But what you may not have heard is the online marketing technique Brown used to win. Twitter? Maybe. [...]
September 9, 2009 1 Comment
Start Small Start with a low CPC – Cost will quickly rise with content ads. It’s important to dip your foot into the pool slowly and test the waters, before jumping in. After testing and tweaking, then increase the cost-per-click on well performing AdGroups. Exclude non-performers This one is crucial. Google now provides performance data [...]
October 22, 2007 4 Comments
That’s one recommendation I thought I would never make. As anyone who has read my prior posts would tell you, I am a strong believer in conversion over clicks. That has long been the reason I have avoided advertising on Google’s content network. I had seen the numbers on content ads and the return on [...]
May 28, 2007 17 Comments
1.- Separate Content from Search Online Marketers need to view their contextual listings campaigns differently from search, because the results and the customer are different. It is normal to expect lower clicks and conversion rates, with it not being a qualified, targeted lead. This does not necessarily mean an advertiser should not participate in content [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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