That’s one recommendation I thought I would never make.
As anyone who has read my prior posts would tell you, I am a strong believer in conversion over clicks. That has long been the reason I have avoided advertising on Google’s content network. I had seen the numbers on content ads and the return [...]
Continue reading about Give the Google Content Network another try
1.- Separate Content from Search
Online Marketers need to view their contextual listings campaigns differently from search, because the results and the customer are different. It is normal to expect lower clicks and conversion rates, with it not being a qualified, targeted lead. This does not necessarily mean an advertiser should not participate in content [...]
Continue reading about Seven Habits Of Highly Effective Pay-Per-Click Advertisers
