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CPM

Jump off now! The CPM advertising model ship is sinking

May 18, 2007 5 Comments

The beauty of online marketing is, if used properly, results can be measured. For every dollar spent, we can track revenue. If not revenue, at least other metrics (sign-up pages, landing pages, e-mail, etc.) can be measured. With that information advertisers have instant access into what is working and what is not. The results are [...]

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