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Paid Search Marketing
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John can often be found at various events discussing online marketing ..more
January 11, 2013 No Comments
On January 17th, I am joining Market Motive to present on Google’s remarketing and social media. This is a free event. Attendees can register to attend this online workshop here: Social Media Workshop: Follow That Prospect! Remarketing and Social Media It’s not uncommon for me to speak about Google’s Remarketing. I am big fan of [...]
January 2, 2012 1 Comment
As we discussed in the prior post on Facebook advertising, an ad starts with a great image. After the user’s attention is grabbed it’s essential to follow-through with proper copy. The best Facebook ads consist of three important areas: Action, Offer, and User Benefits. Below I will cover these in more detail. 1. Action – [...]
December 6, 2011 4 Comments
I am starting a new series on Facebook advertising. I’ve had some great success with it lately, so I wanted to share some of the things I’ve learned during the process. Through my mistakes, I hope it will help you on your way. Today, we will start with ad images. The image in your Facebook [...]
October 24, 2011 1 Comment
As I’ve discussed in prior posts, what happens in social media has a direct effect in where your site is found in search engines. Last week, I mentioned how establishing social authority establishes search engine trust. Another element of social signals in search is the Facebook status message. Search engines often will index posts from [...]
October 17, 2011 1 Comment
As I’ve discussed in prior posts, social media has a direct effect on search engine rankings. Rankings have long been affected by authority. In the past, authority is often measured by inbound links to a website. The more quality links a site has, the more that site is considered an authoritative site. Higher authority sites [...]
September 25, 2011 1 Comment
Over the next few weeks, I will be writing about “Social Signals in Search”. The fact is, what you do in Facebook, Twitter and Google+ directly affects search. How your site is found, indexed, and displayed is connected to social. I will dive into some of these specific areas moving forward. For now, I am [...]
September 3, 2011 1 Comment
No doubt Facebook is a huge part of our culture these days. Over 10% of all US web traffic is going to Facebook (Source:HitWise). Of course, there are many that are not participating in Facebook. I certainly understand the need to stay away. There are plenty of negative drawbacks. The Toyota Venza commercial (see below) [...]
May 17, 2011 2 Comments
Bing search queries will show products and websites recommended by Facebook friends.
September 7, 2010 2 Comments
I have been thinking long and hard about my disdain for FBML’s. I decided to organize my thoughts and share with you. What is FBML? Facebook Markup Language (FBML) enables business to create custom applications and pages for Facebook. In a sense, FBML allows developers to create a web page for their Facebook Fans. There [...]
July 22, 2010 8 Comments
“If you can’t dazzle them with brilliance baffle them with bullshit.“ I have heard that phrase above many times over the years, but it has never seemed more true to me than now. This social media post has been brewing with me for a while, so bare me with me as I get out my [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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